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Marketing · Beginner

Digital Marketing Mastery Course (Become a Digital Marketing Expert)

Become a complete digital marketing master by mastering SEO, social media, paid ads, analytics, AI tools, WordPress, e-commerce, affiliate marketing, freelancing, and interview-ready skills—all in one future-proof course.

46 hours Beginner Chirag Jain Certificate on completion
Enroll now — ₹35,999 See every module

Secure payment via Razorpay · we never see your card details · 12 months of access

Digital Marketing Mastery Course (Become a Digital Marketing Expert)

Curriculum

16 modules to master the skill

Every module, in order. Preview lessons are marked and playable before you enroll.

Course Introduction 1 lesson
  1. 03:49
Module 1: Introduction to Digital Marketing 2 lessons
  1. Lecture 1: Understanding Marketing & the Digital Shift 26:31
  2. Lecture 2: Why Now Is the Best Time to Learn Digital Marketing 22:37
  3. Lecture 1 PPT Notespdf
  4. Lecture 1 Handwritten Notespdf
  5. Why Now is best time to learn DM - Lecture 2 PPT Notes (01)pdf
  6. More about DM & syllabus - Lecture 2 PPT Notes (02)pdf
Module 2: Keyword Research & Search Intent Mastery 9 lessons
  1. Lecture 1: Concept of Keyword Research (In Detail) 26:15
  2. Lecture 2: Keyword Research Without Tools 23:33
  3. Lecture 3 : Types of Keywords 28:18
  4. Lecture 4: Keyword Research Using Google Keyword Planner 31:05
  5. Lecture 5: Filtering Keywords in Google Keyword Planner 30:38
  6. Lecture 6: Keyword Report & Filtering, Freelancing Charges 28:13
  7. Lecture 7: Keyword Research Using SEMRUSH & Ubersuggest (Free Version) 29:54
  8. Lecture 8: Keyword Research Using Ubersuggest & Semrush (Paid Version) 36:25
  9. Lecture 9: Keyword Research – Professional Capstone Project 34:18
  10. Understanding Keywords Handwritten Notes (L1) pdf
  11. Understanding Keyword Research PPT Notes (L1)pdf
  12. Keyword Research Without Tools Detailed Notes (L2)pdf
  13. Types of keywords PPT Notes (L3)pdf
  14. Types of Keywords & DM Funnel Handwritten Notes (L3)pdf
Module 3: Search Engine Optimization (SEO) + AI SEO Mastery 11 lessons
  1. Lecture 1: Detailed Concept of SEO 16:25
  2. Lecture 2: Why Do We Need SEO & How to Earn Money from It 12:29
  3. Lecture 3: How to Get a Job in SEO / Freelancing in SEO 09:55
  4. Lecture 4: How to Grow Your Business Using SEO 35:00
  5. Lecture 5: On-Page SEO - Title Optimiation 29:24
  6. Lecture 6 : On Page SEO - Meta Optimization 21:40
  7. Lecture 7 : On Page SEO - Meta Tags & URL Optimization 21:41
  8. Lecture 8 : On Page SEO - Anchor Tag Optimization 22:16
  9. Lecture 9 : On Page SEO - Heading Tag Optimization & Plagiarism 29:24
  10. Lecture 7: Technical SEO 01:08:20
  11. Lecture 8: SEO Professional Capstone Project 35:00
Module 4: Social Media Optimization (SMO) Mastery 6 lessons
  1. Lecture 1: SMO Fundamentals, Importance & Career Opportunities 35:00
  2. Lecture 2: Business Growth Through Social Media Optimization 35:00
  3. Lecture 3: Instagram & Facebook Professional Setup and Optimization 35:00
  4. Lecture 4: Meta Business Suite & Posting Strategies for Maximum Reach 35:00
  5. Lecture 5: Captions, Hashtags & AI Tools for SMO 35:00
  6. Lecture 6: SMO Professional Capstone Project 35:00
Module 5: Social Media Marketing (SMM) & Paid Ads Mastery 7 lessons
  1. Lecture 1: SMM Fundamentals, Importance & Career Opportunities 35:00
  2. Lecture 2: Growing Businesses Using Social Media Marketing 46:40
  3. Lecture 3: Meta Ads Manager & Ad Account Setup 46:40
  4. Lecture 4: Running Ads on Instagram & Facebook 35:00
  5. Lecture 5: Audience Targeting & Campaign Types 46:40
  6. Lecture 6: Meta Ads Optimization & ROI Strategies 46:40
  7. Lecture 7: SMM Professional Capstone Project 48:20
Module 6: Google Ads & Performance Marketing Mastery 8 lessons
  1. Lecture 1: Google Ads Fundamentals, Account Structure & Setup 08:21
  2. Lecture 2: Campaign Types & Google Ads Formats 09:09
  3. Lecture 3: Creating, Running & Managing Google Ads Campaigns (Search Ads) 49:37
  4. Lecture 4: Demand Gen Ad 37:09
  5. Lecture 5 : Video Ad 27:29
  6. Lecture 6 : Display Ad 26:45
  7. Lecture 7 : Shopping Ad & Performance Max 28:06
  8. Lecture 8 : App Installation & Local Store Visits 20:57
Module 7: Google Analytics (GA4) & Data-Driven Marketing 6 lessons
  1. Lecture 1: Google Analytics Fundamentals, Importance & Career Opportunities 46:40
  2. Lecture 2: Growing Businesses Using Google Analytics 48:20
  3. Lecture 3: GA4 Account Setup & Website Integration 48:20
  4. Lecture 4: Understanding GA4 Terminologies & Reports 48:20
  5. Lecture 5: Using GA4 to Analyze & Improve Website Traffic 31:40
  6. Lecture 6: Google Analytics Professional Capstone Project 46:40
Module 8: Google Search Console & Organic Growth Optimization 6 lessons
  1. Lecture 1: Google Search Console Fundamentals, Importance & Career Opportunities 35:00
  2. Lecture 2: Growing Businesses Using Google Search Console 35:00
  3. Lecture 3: Google Search Console Setup & Website Integration 35:00
  4. Lecture 4: Exploring Google Search Console & Search Performance Analysis 48:20
  5. Lecture 5: Improving Website Rankings Using Google Search Console 30:00
  6. Lecture 6: Google Search Console Professional Capstone Project 40:00
Module 9: WordPress Website Building & Monetization 4 lessons
  1. Lecture 1: WordPress Fundamentals, Importance & Income Opportunities 35:00
  2. Lecture 2: WordPress Setup, Hosting & Domain Configuration 48:20
  3. Lecture 3: Building Websites Using WordPress 46:40
  4. Lecture 4: Career & Growth as a WordPress Developer 35:00
Module 10: E-Commerce Fundamentals & Online Business Models 1 lesson
  1. Lecture 1: E-Commerce Fundamentals, Importance & Income Opportunities 12:03
Module 11: Affiliate Marketing Fundamentals & Passive Income 1 lesson
  1. Lecture 1: Affiliate Marketing Fundamentals, Importance & Income Models 17:29
Module 12: Email Marketing & Customer Nurturing 5 lessons
  1. Lecture 1: Email Marketing Fundamentals, Importance & Career Opportunities 35:00
  2. Lecture 2: Growing Businesses Using Email Marketing 35:00
  3. Lecture 3: Email Marketing Contacts & List Management 25:00
  4. Lecture 4: Email Marketing Using Mailchimp & ActiveCampaign 33:20
  5. Lecture 5: Email Marketing Professional Capstone Project 33:29
Module 13: Digital Marketing Using AI & Automation 4 lessons
  1. Lecture 1: AI in Digital Marketing – Importance, Careers & Income Opportunities 48:20
  2. Lecture 2: Growing Businesses Using Modern AI Tools 35:00
  3. Lecture 3: Exploring Modern AI Tools for Digital Marketing (10+ Tools) 35:00
  4. Lecture 4: Using ChatGPT, Sora AI & DeepSeek in Digital Marketing 50:00
Module 14: Interview Preparation & Hiring Readiness 3 lessons
  1. Lecture 1: Digital Marketing Interview Mastery (100+ Questions) 01:06:40
  2. Lecture 2: Mock Interviews & Real Interview Scenarios 35:00
  3. Lecture 3: Preparing Yourself to Get Hired 35:00
Module 15: Certification, Portfolio & Career Guidance 5 lessons
  1. Lecture 1: Resume & Portfolio Building for Digital Marketers 35:00
  2. Lecture 2: Freelancing vs Full-Time Career Paths 35:00
  3. Lecture 3: Applying for Internships & Jobs 36:39
  4. Lecture 4: Internship & Job Opportunities at Ycotes 35:00
  5. Lecture 5: Course Completion Rewards & Certification 40:00

79

lessons

46

hours of video

9

downloadable resources

6

students enrolled

About

About this course

Digital Marketing Mastery is a comprehensive, industry-aligned course designed to transform beginners into job-ready, freelance-ready, and business-ready digital marketers.

This course starts with a strong foundation in marketing concepts and quickly moves into the core pillars of digital marketing. You’ll gain hands-on understanding of Search Engine Optimization (SEO) to rank websites, Social Media Marketing (SMM) and Social Media Optimization (SMO) to build brand presence, and content-driven strategies that attract and convert audiences.

You’ll learn performance marketing through platforms like Google Ads, including search, display, and campaign strategy, along with deep insights into Google Analytics and Google Search Console to track performance, analyze traffic, and make data-driven decisions.

The course also covers website creation and optimization using WordPress, helping you understand landing pages, blogs, funnels, and conversion-focused design. You’ll explore e-commerce marketing, learning how online stores attract traffic, convert users, and scale sales using digital strategies.

To expand income opportunities, the course includes affiliate marketing, teaching you how to promote products ethically and build passive income models. You’ll also gain exposure to modern AI tools that help with content creation, SEO, ad copy, audience research, automation, and reporting—making your work faster and smarter.

Beyond skills, this course prepares you for the real world. You’ll learn freelancing strategies, client acquisition, pricing, proposal writing, and project handling. Dedicated guidance for interview preparation helps you confidently crack digital marketing job interviews and assessments.

Digital Marketing Mastery is designed not just to teach tools, but to build strategic thinking, execution confidence, and long-term career clarity.

By the end of the course, you’ll be equipped to:

  • Get a job in digital marketing
  • Start freelancing or an agency
  • Grow your own business or brand
  • Build multiple income streams using digital skills

This is not just a course—it’s a complete roadmap to succeed in the digital marketing era.

How it works

From enrolling to finishing

01

Enroll

Pay once — no subscription to cancel. Access runs for 12 months from enrolling.

02

Learn

Video lessons with downloadable material, at whatever pace your semester allows.

03

Practise

Quizzes after each section, so you find the gaps while they are still cheap to fix.

04

Finish

Pass the final test and the certificate is issued to your account.

Enroll in this course

₹18,799 ₹35,999 48% off

One payment. 12 months of access.

Enroll now
  • 46 hours of content
  • 79 lessons
  • 9 downloadable materials
  • Beginner level
  • Taught in English
  • Certificate on completion

Questions before you pay? Ask us or call +919216988327.

Key highlights

  • 46 hours of structured content
  • Real-life projects for practical implementation
  • Industry-recognised certificate
  • Career guidance for top roles in the industry
  • Bonus certification questions to practice

Gain a recognised certification

Add value to what you have learned — and something a recruiter can check.

Boost your resume

Stand out from the crowd with an industry-recognised certificate.

Add credibility

Earn certification from a trusted brand in education.

Great for placements

Makes you a stronger candidate in interviews.

What sets us apart

What you get besides the videos

The parts of a course that decide whether anybody actually finishes it.

01

24 × 7 doubt support

AI chat support for instant doubt resolution, plus a dedicated teaching assistant for your batch.

02

Recognised certification

Earn an industry-recognised certificate for credible validation and career advancement.

03

Placement assistance

End-to-end career support, personalised career mapping and resume optimisation.

04

Interview preparation

Expert-curated interview questions, contests and detailed interview process insights.

05

Project-based learning

Work on real-world projects to build a strong portfolio and practical experience.

06

12-month access

12 months of unlimited access to all course materials, updates and recorded sessions.

Questions

Before you enroll

Is there any number to contact for queries?

Yes — call +919216988327 or email team@theycotes.com. We are available to help with any query about the course.

What is the total duration of this course?

This course runs to 46 hours of content, and most learners finish it in four to eight weeks at a regular pace.

Will there be assignments and practice exercises?

Yes. Each module includes hands-on assignments, quizzes and real-world projects to reinforce what you have just learned.

Will I get a certificate after completion?

Yes. On completing the course and the final assessment you receive an industry-recognised certificate you can share on LinkedIn and on your resume.

Is there a refund policy?

Because the courses are digital and you get immediate access to every material, we do not offer refunds. Please review the curriculum above before enrolling so you are sure it matches what you are looking for.

How long will I have access to the course?

You get 12 months of unlimited access to every material, including any updates released during that period.

Ready to start?

One payment, no subscription, certificate at the end.

Enroll — ₹35,999 Ask a question first
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